鍒橀洴闆€€閮戦懌鎬?/p>
鎽樿锛氭秷璐硅€呭悓浼佷笟涔嬮棿鐨勪环鍊煎叡鍒涘凡缁忔垚涓哄鏈晫鍜屽疄璺甸鍩熺殑鍏虫敞鐑偣锛岃€屽浜庝环鍊煎叡鍒涚殑鍩烘湰鍐呮兜鍜屾蹇垫ā鍨嬪皻鏈揪鎴愬叡璇嗐€傚洜姝わ紝鎼滈泦鏁寸悊浜嗗浗鍐呭浠峰€煎叡鍒涚殑鐩稿叧鐮旂┒锛岀粨鍚圧anjan鍜孯ead鎻愬嚭鐨勭悊璁烘鏋讹紝瀵规枃鐚繘琛屼簡棰嗗煙鍒嗗竷銆佹暟閲忓彉鍖栬秼鍔裤€佺爺绌剁儹鐐广€佹蹇靛厓绱犲垎鏋愶紝寤虹珛浜嗕环鍊煎叡鍒涚殑涓夊眰姒傚康妯″瀷锛屽苟閫氳繃涓€鑷存€ф楠屻€佸鍏冨洖褰掑垎鏋愶紝瀵规蹇靛唴娑电殑鍚堢悊鎬у姞浠ラ獙璇併€傛彁鍑轰环鍊煎叡鍒涙蹇靛浼佷笟绠＄悊鍏锋湁閲嶅ぇ鐨勫€熼壌鎰忎箟锛屽苟鎸囧嚭鏈潵鐨勭爺绌舵柟鍚戙€?/p>
鍏抽敭璇嶏細浠峰€煎叡鍒涳紱浣跨敤浠峰€硷紱鍚堜綔鐢熶骇锛涙蹇垫ā鍨?/p>
涓浘鍒嗙被鍙凤細F270 鏂囩尞鏍囪瘑鐮侊細A DOI锛?0.3969/j.issn.1003-8256.2017.03.009
Abstract锛歏alue co-creation between consumers and enterprises has become hot issue of the academic and practical fields锛?and there is no consensus on the basic connotation and conceptual model of value co-creation. based on the conceptual structure advanced by Ranjan and Read锛?this paper collects and analyzes domestic and international research literature about value-creation and service-dominant logic. We build a conceptual triple-model of value co-creation and count the proportion of conceptual component. Then we use the method of consistency check and multiple linear regression to verify concept connotation's rationality.Furthermore锛?it summarizes value co-creation's significance for reference to enterprise's production management and propose suggestions for further academic study.
Keywords锛?Value co-creation锛?Value-in-use锛?Co-production锛?Conceptual model
0 寮曡█
闅ㄧ潃娑堣垂鑰呭湴浣嶆彁鍗囷紝鍏卞悓鐢熶骇锛坈o-production锛夈€佹秷璐硅€呬腑蹇冿紙consumer centricism锛夌瓑鐞嗚閫愭笎鍑虹幇骞跺緱鍒拌摤鍕冨彂灞曘€傚湪姝よ儗鏅笅锛屽熀浜庢秷璐硅€呭拰浼佷笟鍏卞悓鍒涢€犲晢涓氫环鍊肩殑浠峰€煎叡鍒涳紙value co-creation锛夋蹇碉紝寮曞彂浜嗗鏈晫鍜屽疄璺甸鍩熺殑骞挎硾鍏虫敞[1]銆備环鍊煎叡鍒涚悊璁猴紝涓撴敞浜庡彂鎺樻秷璐硅€呭湪鍟嗕笟娲诲姩涓殑涓績鍦颁綅锛岀敱浼犵粺鐨勪紒涓氫负娑堣垂鑰呮彁渚涗粈涔堬紝杞彉涓烘秷璐硅€呬负鑷繁鎻愪緵浠€涔圼2]銆傝繘涓€姝ュ湴锛屾秷璐硅€呯殑鍙備笌鍙互杈愬皠鑷充紒涓氫粠璁捐銆佺敓浜у埌钀ラ攢鐨勬暣涓祦绋嬶紝娑堣垂鑰呬釜鎬у畾鍒禰2锛?]銆佽嚜鍔╃敓浜э紙self-service锛塠4]銆佷綋楠屽紡钀ラ攢锛坋xperiential marketing锛夈€佸弬涓庡紡钀ラ攢绛夐兘鏄熀浜庢鐞嗚琛嶇敓鍑虹殑閲嶈姒傚康[5]銆傜敱浜庝环鍊煎叡鍒涚殑姒傚康鎻愬嚭鏃堕棿杈冩櫄锛屽叾鐞嗚鍐呮牳鑷充粖灏氭湁浜夎[6锛?]锛岃繖涔熷湪涓€瀹氱▼搴︿笂褰卞搷浜嗕环鍊煎叡鍒涚悊璁哄湪瀹炶返棰嗗煙涓殑搴旂敤鍜屽欢浼搞€傚洜姝わ紝鏈枃鍦ㄦ⒊鐞嗕腑澶栫浉鍏虫枃鐚殑鍩虹涓婏紝浣跨敤鏈€灏忎簩涔樻硶杩涜缁熻鍒嗘瀽锛岄槓杩颁环鍊煎叡鍒涚殑鍏釜鍩烘湰缁勬垚鍏冪礌锛屽苟瀵逛环鍊煎叡鍒涚悊璁烘彁鍑虹爺绌跺睍鏈涖€?/p>
1 鏂囩尞缁艰堪
1.1 浠峰€煎叡鍒涳紙Value co-creation锛?/p>
鏈枃鏀堕泦鏁寸悊浜?000骞磋嚦浠婁环鍊煎叡鍒涚浉鍏崇殑鐮旂┒鏂囩尞锛坔ttp锛?/www.cnki.net/锛泈ww.webofknowledge.com/锛沨ttp锛?/link.springer.com/锛夛紝鍖呮嫭鍥藉鐮旂┒鏂囩尞138绡囷紝鍥藉唴鐮旂┒鏂囩尞65绡囥€備环鍊煎叡鍒涚殑姒傚康鏈€鍒濈敱Prahalad鍜孯amaswamy鎻愬嚭锛屽嵆澶氫釜鍒╃泭鐩稿叧鑰呭叡鍚屽垱閫犱环鍊糩1锛?]銆備环鍊煎叡鍒涢槓閲婁簡浼佷笟搴斿湪鍏虫敞娑堣垂鑰呮秷璐逛綋楠岀殑鍚屾椂锛屼互涓綋涓轰腑蹇冦€佺敤浜掑姩鏂瑰紡鍏卞悓鍒涢€犱环鍊糩8]銆傝€孷argo鍜孡usch浠庢湇鍔′富瀵奸€昏緫锛坰ervice-dominant logic锛夌殑瀹氫箟鍏锋湁閲嶈鎰忎箟锛屼粬浠皢浠峰€煎叡鍒涗腑鐨勨€滀环鍊尖€濊В璇讳负鈥滀娇鐢ㄤ环鍊尖€濓紙value-in-use锛夛紝灏嗘秷璐硅€呬綔涓鸿祫婧愮殑鏁村悎鑰咃紝娑堣垂鑰呬骇鍝併€佹湇鍔＄殑娑堣垂浣跨敤杩囩▼浜х敓浜嗕环鍊糩2锛?]銆?/p>
鍦ㄤ笂杩扮悊璁虹殑鍩虹涓婏紝瀛︽湳鐣屽浠峰€煎叡鍒涘唴娑电殑鎺㈢储涓昏鏈変袱绉嶈鐐癸細鍩轰簬娑堣垂鑰呮湇鍔′綋楠岋紙consumer experiential锛夌殑鐞嗚鍜屽熀浜庢湇鍔′富瀵奸€昏緫锛坰ervice-dominant logic锛夌殑鐞嗚[7]銆傛湰鏂囧涓ょ被浠峰€煎叡鍒涚殑鐞嗚杩涜浜嗘暣鍚堝綊绾筹紝褰㈡垚浜嗕环鍊煎叡鍒涚悊璁虹殑涓夊眰姒傚康妯″瀷锛堝浘1锛夈€備环鍊煎叡鍒涙蹇电殑绗竴涓淮搴︽槸浣跨敤浠峰€煎強鍚堜綔鐢熶骇锛屽浣跨敤浠峰€煎己璋冨熀浜庢湇鍔′富瀵奸€昏緫锛岀敱浜庢秷璐硅€呬娇鐢ㄨ繃绋嬪嵆浠峰€煎垱閫犺繃绋嬶紝鍥犳鍖呭惈涓変釜閲嶈缁勬垚瑕佺礌锛氭秷璐硅€呯殑浣撻獙锛坋xperience锛変釜鎬у寲锛坧ersonalization锛夈€佸鎴峰叧绯伙紙relationship锛塠6]銆傚悎浣滅敓浜у垯寮鸿皟娑堣垂鑰呭弬涓庝紒涓氱敓浜с€佽惀閿€娲诲姩鐨勮繃绋嬶紝鍖呮嫭锛氱煡璇嗗叡浜紙knowledge锛夈€佹秷璐硅€呭拰浼佷笟鍦颁綅骞崇瓑锛坋quity锛夈€佹秷璐硅€呯殑浜掑姩鍙備笌锛坕nteraction锛塠9]銆?/p>
1.2 浣跨敤浠峰€?锛圴alue-in-use锛?/p>
鍦ㄤ环鍊煎叡鍒涚殑鐞嗚浣撶郴涓紝浠峰€肩殑鎭板綋瀹氫箟闈炲父閲嶈[7]銆傚湪浼犵粺浠峰€煎垱閫犺鐐逛腑锛屾秷璐硅€呬娇鐢ㄤ紒涓氬垱閫犲嚭鐨勪环鍊硷紝浠峰€肩殑浼犻€掓槸閫氳繃鍟嗗搧浜ゆ崲鍙戠敓鐨刐3]銆傝€屽湪鍩轰簬鏈嶅姟涓诲閫昏緫鐨勪环鍊煎叡鍒涚悊璁轰腑锛屼紶缁熶氦鎹环鍊肩殑瑙傜偣琚敼鍙橈紝灏嗕环鍊煎綊缁撲负鈥滀娇鐢ㄤ环鍊尖€漑10锛?1]銆備娇鐢ㄤ环鍊间互娑堣垂鑰呬负涓績锛屽皢娑堣垂鑰呬娇鐢ㄤ骇鍝佹垨鑰呮湇鍔＄晫瀹氫负浠峰€煎垱閫犺繃绋媅10]锛屽皢娑堣垂鑰呯殑浣跨敤浣撻獙銆佹湇鍔℃劅鍙楃瓑閮界撼鍏ュ浠峰€艰瘎浠蜂綋绯伙紝浠ユ秷璐硅€呬富瑙傛劅鍙椾负鍩哄噯鐨勮瘎浼版柟寮忓洜浜鸿€屽紓銆佸洜浜у搧鑰屽紓銆佸洜鏈嶅姟鑰屽紓[7-12]銆傛秷璐硅€呭湪鎴愪负浠峰€肩殑鍏卞悓鍒涢€犺€呮椂锛屽叾鑷韩浠峰€煎彈鍒颁紒涓氱殑閲嶈銆傜敱浜庢秷璐硅€呮槸浠峰€肩殑鍒涢€犺€咃紝娑堣垂鑰呯殑鐭ヨ瘑銆佺粡楠岀瓑鏃犲舰璧勬簮涔熼€愭笎鎴愪负浼佷笟浠噸瑙嗙殑璧勬簮[13锛?4]銆俈argo鍜孡usch[6]涔熸寚鍑猴紝浼佷笟鍒╃敤娑堣垂鑰呯殑鏅哄姏璧勬簮鏄捐憲鎻愰珮浠峰€煎垱閫犵殑鑳藉姏锛屼篃涓哄叾澶у箙搴︽彁楂樺叾甯傚満绔炰簤瀹炲姏銆?
1.2.1 娑堣垂鑰呬綋楠岋紙Experience锛?/p>
娑堣垂鑰呬綋楠屽寘鍚秷璐硅€呭浜у搧鎴栬€呮湇鍔＄殑鍋忓ソ銆傛秷璐硅€呯殑浣跨敤浣撻獙锛屼负浼佷笟鏀硅繘鐢熶骇銆侀攢鍞瓑娴佺▼鍏锋湁鎸囧鎰忎箟[15]銆傛秷璐硅€呭浜у搧浣跨敤浠峰€肩殑璇勪环锛岀洿鎺ュ奖鍝嶅埌姝ゆ浜ゆ槗涓环鍊煎垱閫燵12]銆傚洜姝わ紝浼佷笟閫氳繃鍒嗘瀽娑堣垂鑰呬娇鐢ㄤ綋楠岋紝浜嗚В鍏跺唴鍦ㄧ殑闇€姹傦紝寮€鍙戜綋楠岃惀閿€妯″紡[15]銆傚悓鏍峰湴锛岀敱娑堣垂鑰呬綋楠屼骇鐢熺殑浣跨敤浠峰€硷紝鍏锋湁鏄庣‘鐨勬寚鍚戞€э紝甯姪浼佷笟杩涜鏀硅繘鍜屽垱鏂癧11锛?6]銆侷mmonen绛塠2]鎸囧嚭锛屼紒涓氬簲褰撳姹備笌娑堣垂鑰呯殑娌熼€氫笌浜や簰锛屽湪娑堣垂鑰呯殑瀹炴椂鍙嶉涓慨姝ｄ骇鍝佸強鏈嶅姟锛屼績杩涗紒涓氱殑鍙戝睍銆?/p>
1.2.2 涓€у寲 锛圥ersonalization锛?/p>
浼佷笟鍦ㄩ潰瀵圭壒鐐瑰悇寮傜殑娑堣垂鑰呮椂锛屼紶缁熺殑浜у搧鍜屾湇鍔″線寰€闅句互鍏奸【涓€у寲鐨勯渶姹俒3锛?6]銆傞殢鐫€娑堣垂鑰呭績鐞嗙殑鍙樺寲锛岃拷姹傜嫭鐗规€х殑瑕佹眰閫愭笎鏄剧幇锛屼娇寰椾釜鎬у寲鏈嶅姟鎴愪负浣跨敤浠峰€煎垱閫犵殑閲嶈鍏冪礌[17]銆傛秷璐硅€呯殑涓€у寲浣撻獙锛屼竴鏂归潰瑕佹眰浣跨敤杩囩▼涓殑鎯呭搴斿綋瀵屾湁鍒涙剰锛屽彟涓€鏂归潰瑕佹眰浜у搧鏄嫭涓€鏃犱簩鐨刐2锛?8]銆傜浉搴旂殑锛屼釜鎬у寲瀹氬埗绛夋柟寮忔帹鍔ㄤ簡涓€у寲浣撻獙鐨勫彂灞昜3]銆傝繖绉嶈拷姹備釜鎬у寲鐨勫仛娉曚负浼佷笟鎻愪緵浜嗘洿澶氱殑鍙兘鎬э紝涔熷皢鏈嶅姟浠峰€煎欢浼稿埌浼佷笟鍜屾秷璐硅€呭弻鏂逛箣澶栵紝杩涜€屾墿灞曚簡娑堣垂鑰呬环鍊硷紙the boundary of consumer value锛塠19-21]銆?/p>
1.2.3 瀹㈡埛鍏崇郴 锛圧elationship锛?/p>
瀹㈡埛鍏崇郴鏄紒涓氬拰娑堣垂鑰呭湪浠峰€煎叡鍚屽垱閫犵殑杩囩▼涓舰鎴愮殑鍗忚皟鍏崇郴锛屼紒涓氱殑缁忚惀鏉冪泭鍚屾秷璐硅€呯殑浜у搧浣跨敤鏉冪泭瀵嗗垏鐩稿叧锛屽弻鏂圭浉浜掍緷瀛榌12]銆備綔涓哄瘑鍒囪仈绯荤殑鍒╃泭鐩稿叧鑰咃紝鍙屾柟涓鸿揪鍒颁簰鍒╁叡璧紝鍚堢悊鍒╃敤鍚勭被鏈夊舰鐨勭墿璐ㄨ祫婧愬拰鍖呭惈鐭ヨ瘑銆佹妧鏈€佸垱鏂扮瓑鏃犲舰鐨勬搷浣滄€ц祫婧怺22锛?3]銆傚洜姝わ紝杈炬垚瀹㈡埛鍏崇郴锛屾槸杩涜鍚堜綔鐢熶骇鐨勫墠鎻愶紝涔熶娇浼佷笟鍜屾秷璐硅€呰幏寰楃浉瀵瑰钩琛＄殑浣嶇疆[9]銆傛秷璐硅€呭湪浣跨敤浼佷笟璧勯噾銆佸浐瀹氳祫浜х瓑瀹炵墿璧勬簮鐨勫悓鏃讹紝涓轰紒涓氭彁渚涗簡鏃犲舰鐨勭煡璇嗚祫婧愶紝甯姪浼佷笟鍋氬ソ闇€姹傚垎鏋愬強娑堣垂鑰呭亸濂藉垎鏋怺7]銆傞€氳繃杩欐牱鐨勫叧绯伙紝娑堣垂鑰呬负鍟嗕笟瀹炶返娲诲姩鍒涢€犱环鍊糩24]銆?/p>
1.3 鍚堜綔鐢熶骇 锛圕o-production锛?/p>
鍚堜綔鐢熶骇鏄寚娑堣垂鑰呯洿鎺ユ垨鏄棿鎺ュ弬涓庝骇鍝佺殑璁捐銆佺敓浜ц繃绋嬶紝瀵逛环鍊煎叡鍒涚殑鈥滃叡鍒涒€濋儴鍒嗚繘琛岄槓杩癧7]銆傚湪娑堣垂鑰呬笌浼佷笟鍚堜綔鐢熶骇杩囩▼涓紝娑堣垂鑰呮彁渚涘垱鎰忓強鎯虫硶锛岃€屼紒涓氳礋璐ｇ敓浜ф祦绋嬩腑鎶€鏈€ч儴鍒哰25]銆傛湁浜涘鑰呮寚鍑猴紝娑堣垂鑰呭弬涓庡悎浣滅敓浜у疄璐ㄤ笂鏄憡鐭ヤ紒涓氬叾鑷韩鐨勬秷璐归渶姹傦紝绠€鍖栦紒涓氱殑闇€姹傚垎鏋愬伐浣滐紝甯姪浼佷笟灏嗘湁闄愮殑璧勬簮杩涜鏈€鏈夋晥鐨勯厤缃埄鐢╗4锛?5]銆傚疄闄呬笂锛屾秷璐硅€呰幏鍙栨渶璐村悎鑷韩闇€姹傜殑浜у搧锛屼紒涓氭彁鍗囦簡鐢ㄦ埛蹇犺瘹搴︺€佸鍔犵敤鎴风矘鎬26]銆傚悎浣滅敓浜т篃浣撶幇浜嗕紒涓氱殑寮€鏀炬€ф€佸害锛屽皢娑堣垂鑰呯殑蹇冪悊鍜屾€濊矾绾冲叆浼佷笟鐨勫喅绛栬寖鍥达紝鍏呭垎灏婇噸娑堣垂鑰呮剰鎰匡紝鏋佸ぇ鎻愰珮娑堣垂鑰呮弧鎰忓害[25]銆傛秷璐硅€呬綔涓虹敓浜ц繃绋嬬殑鍙備笌鑰咃紝璁ゅ悓鎰熷寮猴紝杞彉鑷韩浣滀负澶栭儴鍒╃泭鐩稿叧鑰呯殑瀹氫綅锛屼娇鑷繁涓庝紒涓氾紝鍏卞悓杩芥眰鍒╃泭鏈€澶у寲[13]銆傛秷璐硅€呭弬涓庡悎浣滅敓浜э紝鍏锋湁涓変釜蹇呰瑕佺礌鏋勬垚锛屽寘鎷細鐭ヨ瘑鍏变韩銆佸钩绛夈€佷簰鍔ㄥ弬涓庛€?/p>
1.3.1 鐭ヨ瘑鍏变韩 锛圞nowledge锛?/p>
鐭ヨ瘑鍏变韩鏄寚娑堣垂鑰呭悓浼佷笟鍒嗕韩鍒涢€犳€ф兂娉曘€佹瀯鎬濈瓑銆傛秷璐硅€呴€氳繃鍒嗕韩琛ㄨ揪鍏堕渶姹俒26锛?7]銆傜煡璇嗙殑鍒嗕韩鏄秷璐硅€呭弬涓庡悎浣滅敓浜х殑鏈€涓昏鍓嶆彁锛岃€屾秷璐硅€呯殑鍙備笌淇冭繘浼佷笟鍦ㄨ璁℃兂娉曚笂鐨勯潻鏂癧2锛?8]锛屼娇浼佷笟鐢熶骇鏇村姞瀵屾湁鍒涢€犳€у拰鐙壒鎬16锛?5]銆傚彟澶栵紝娑堣垂鑰呴渶瑕佸叿澶囦竴瀹氱殑淇℃伅璁ょ煡鑳藉姏[29]锛屽洜涓哄湪娑堣垂鑰呬笌浼佷笟鐨勬矡閫氫氦浜掕繃绋嬩腑锛岃鐭ヨ兘鍔涚殑宸窛浼氫娇娌熼€氬嚭鐜伴殰纰嶏紝瀵艰嚧浼佷笟瀵规秷璐硅€呯殑鎰忓浘鍜屾瀯鎬濅骇鐢熷亸宸€?/p>
1.3.2 骞崇瓑 锛圗quity锛?/p>
浼犵粺鐨勪紒涓氬悓娑堣垂鑰呬箣闂村湴浣嶄笉骞崇瓑鐨勬儏鍐垫櫘閬嶅瓨鍦ㄣ€傚娑堣垂鑰呰€岃█锛屾棦缂轰箯鑾峰緱浼佷笟鍐呴儴缁忚惀绠＄悊銆佹垬鐣ユ斂绛栦俊鎭殑娓犻亾锛屽張鏄撹浼佷笟鐨勮惀閿€鎵嬫杩锋儜鎴栬瀵硷紝鍥犳锛屽湪閫夋嫨浜у搧鎴栨湇鍔℃椂鏈変竴瀹氱殑鐩茬洰鎬22]銆傝€屼竴鏃︽秷璐硅€呭弬涓庡叡鍚岀敓浜э紝浼佷笟搴斿綋鎻愰珮娑堣垂鑰呯殑鍦颁綅锛屼娇椤惧缇や綋鍚屼紒涓氳嚜韬鍦ㄥ悓涓€鍦颁綅锛屽叡浜紒涓氬唴閮ㄧ殑鐢熶骇鐘跺喌銆佺鐞嗘儏鍐电瓑淇℃伅锛岃祴浜堟秷璐硅€呬竴瀹氱殑浼佷笟鎺у埗鏉僛24]銆傚洜姝わ紝娑堣垂鑰呭湪鍏呭垎浜嗚В浼佷笟涔嬪悗锛岄拡瀵硅嚜韬渶姹傦紝鍏呭垎鍒╃敤浼佷笟璧勬簮锛屾寚瀵间紒涓氱敓浜у強鏈嶅姟杩囩▼[23锛?9]銆傚钩绛変綋鐜颁簡娑堣垂鑰呯殑涓績鍦颁綅锛屼负浠峰€煎垱閫犵殑瀹炵幇鎻愪緵閲嶈淇濊瘉[5]銆?/p>
1.3.3 浜掑嫊鍙備笌 锛圛nteraction锛?/p>
浜掑姩鍙備笌鏄秷璐硅€呭湪鍏卞悓鐢熶骇涓殑杩囩▼鍙備笌锛屾槸浼佷笟涓庢秷璐硅€呬箣闂寸殑浜や簰杩囩▼[36]銆傛秷璐硅€呴€氳繃鎰忔効琛ㄨ揪锛屽弬涓庡叡鍚岃璁°€佷釜鎬у寲瀹氬埗銆佹彁鍑哄垱鏂板瀷鎰忚鍚戜紒涓氫紶杈捐嚜宸辩殑闇€姹俒10锛?7]銆傝€屼紒涓氬湪缁撳悎娑堣垂鑰呴渶姹傚悓鏃讹紝鍏奸【鐢熶骇鍙鎬э紝涓烘秷璐硅€呮彁渚涙瀬瀵岄拡瀵规€х殑浜у搧鍙婃湇鍔9锛?4]銆傛秷璐硅€呭湪浣跨敤浜у搧鍙婃湇鍔′箣鍚庯紝鎻愪緵浣跨敤浣撻獙锛屼负浼佷笟鍚庣画鐨勭敓浜у拰绠＄悊鎻愪緵鍥為鎰忚[20]銆傛暣涓敓浜у懆鏈熶腑锛屼紒涓氫负璋冨姩娑堣垂鑰呭弬涓庣殑绉瀬鎬э紝閲囧彇浜嗕竴绯诲垪鎺柦锛屼互娑堣垂鑰呭績鐞嗗彉鍖栦负涓诲锛岀敤涓€у寲鐨勬湇鍔°€佸垱閫犳€х殑钀ラ攢鏂瑰紡锛屽鍔犲弻鏂圭殑浜や簰绋嬪害锛岃繘鑰岃揪鎴愪环鍊煎叡鍒涚殑鐩殑[4锛?0]銆?/p>
1.4 鏂囩尞缁艰堪鐨勪笁灞傚浘褰㈡ā鍨?/p>
涓轰簡楠岃瘉姒傚康澶氫釜缁村害鐨勫悎鐞嗘€с€佹纭€э紝鎴戜滑浠庢敹闆嗙殑203绡囨枃鐚腑锛屾€荤粨鎻愮偧浜嗕环鍊煎叡鍒涚涓€涓淮搴﹀拰绗簩涓淮搴︾殑鐩稿叧鏂囩尞銆傚悓鏃朵慨姝ｄ簡瀵归儴鍒嗘蹇电殑瑙ｉ噴锛屽噺灏戜簡瀵规蹇电殑鏇茶В锛岄槻姝㈡蹇电淮搴︾殑缂哄け銆傚浜庣幇鏈夋枃鐚殑鐮旂┒锛屾垜浠垎鏋愬緱鍑轰簡鐩稿簲鐨勬蹇垫ā鍨嬨€備环鍊煎叡鍒涙蹇电殑绗竴缁村害锛氫娇鐢ㄤ环鍊笺€佸叡鍚岀敓浜э紝绗簩缁村害锛氭秷璐硅€呬綋楠屻€佷釜鎬у寲銆佸鎴峰叧绯汇€佺煡璇嗗叡浜€佸钩绛夈€佷簰鍔ㄥ弬涓庯紝鍒嗙被褰掔撼鍚勭淮搴︾殑鏂囩尞锛屽苟鏁寸悊寰楀埌浜嗕笁缁村害姒傚康鍥剧殑鏂囩尞鏀寔锛堝浘2锛夈€?/p>
2 浠峰€煎叡鍒涙枃鐚垎鏋愬強缁撴灉
2.1 鏂囩尞缁熻鐮旂┒鍒嗘瀽
2.1.1 鏂囩尞鐮旂┒棰嗗煙鍒嗗竷
浠峰€煎叡鍒涙蹇典綔涓轰竴涓柊鍏寸殑浜ゅ弶姒傚康锛屽叾鐮旂┒鎴愭灉閬嶅竷鍚勯鍩熴€佸悇瀛︾锛屽叾涓富瑕佹兜鐩栦簡绠＄悊瀛︺€佺粡娴庡銆佺鐞嗙瀛︿笌宸ョ▼绛夊嚑澶у绉戜腑锛岀瑪鑰呭203绡囩粺璁℃枃鐚繘琛屼簡鍒嗙被鏁寸悊锛岀粺璁″嚭浠峰€煎叡鍒涘湪鎴樼暐绠＄悊銆佺數瀛愬晢鍔°€佸叕鍏辨湇鍔°€佽祫婧愮鐞嗐€佺爺鍙戠鐞嗐€佸叾浠栫瓑鐮旂┒棰嗗煙鐨勭爺绌舵瘮渚嬶紙琛?锛夈€?
鍏朵腑锛屾垬鐣ョ鐞嗛鍩熺殑鐮旂┒鏂囩尞鏈€澶氾紝浠?03绡囩殑鏁伴噺鍗犲叏閮?03绡囨枃鐚殑50.74%锛堝浘3锛夛紝浠峰€煎叡鍒涚悊蹇靛浜庝紒涓氭垬鐣ョ殑鎸囧鎰忎箟鍙楀埌瀛︽湳鐣岀殑骞挎硾璁ゅ彲銆傚叾娆℃槸鐢靛瓙鍟嗗姟鐮旂┒锛屽寘鎷?9绡囨枃鐚紝鍗犳瘮24.14%銆傜敱浜庣數瀛愬晢鍔＄殑鍙戝睍鍜屼簰鑱旂綉鎬濈淮鐨勬笚閫忥紝浠峰€煎叡鍒涙蹇典腑寮鸿皟鐨勬秷璐硅€呭弬涓庛€佷釜鎬у寲绛夊悓鐢靛瓙鍟嗗姟鍙戝睍瓒嬪娍銆佺壒鐐圭浉濂戝悎锛岃€岀數瀛愬晢鍔′篃鎴愪负娑堣垂鑰呭拰浼佷笟鍏卞悓鍒涢€犱环鍊肩殑閲嶈娓犻亾[38]銆傚彟澶栵紝浠峰€煎叡鍒涘湪鍏叡鏈嶅姟锛?0.34%锛夈€佹妧鏈爺鍙戠鐞嗭紙6.40%锛夈€佷汉鍔涜祫婧愮鐞嗭紙4.93%锛夌瓑棰嗗煙涔熸湁杈冨鐨勭爺绌舵垚鏋溿€?/p>
2.1.2 鏂囩尞鏁伴噺瓒嬪娍鍙婇珮棰戝紩鐢ㄦ枃鐚?/p>
瀵规敹闆嗙殑203绡囨枃鐚腑杩涜鍙戣〃骞翠唤鐨勬眹鎬荤粺璁★紝缁樺埗浜嗘暟閲忓彉鍖栬秼鍔垮浘锛堝浘4锛夛紝鍏朵腑锛?006骞村強浠ュ墠鐨勬枃鐚渶灏戯紝浠呮湁12绡囷紙鍗犳瘮5.91%锛夈€傚湪2010鍓嶅悗锛屼环鍊煎叡鍒涚殑鐮旂┒閫愭笎鎴愪负鐑偣闂锛屾枃鐚暟閲忕殑澧為暱鐜囪緝澶э紝鍦?014骞村墠鍚庤揪鍒扮爺绌剁儹搴︾殑宸呭嘲锛屽叡鏈?2绡囨枃鐚紙鍗犳瘮30.54%锛夈€?016涔嬪悗鐨勫尯闂达紝鐢变簬鍙粺璁′簡2016骞村彂琛ㄧ殑鏂囩尞锛岀己灏?017骞寸殑鏁版嵁锛屾枃鐚暟閲忔湁涓€瀹氫笅闄嶏紝浣嗕环鍊煎叡鍒涚爺绌剁殑鐑害鏁翠綋鍛堢幇涓婂崌鐨勮秼鍔裤€?/p>
鏈枃杩涗竴姝ュ浠峰€煎叡鍒涚爺绌朵腑琚紩棰戞鏈€楂樼殑10绡囨枃鐚繘琛岀粺璁″緱鍑虹粺璁＄粨鏋滐紙琛?锛夛紙www.webofknowledge.com锛夈€傚叾涓紝琚紩鐜囨渶楂樼殑鏄疛im绛夊湪2008骞村彂琛ㄧ殑鍏充簬鏈嶅姟鍒涙柊鎺ㄨ繘浠峰€煎叡鍒涜繘绋嬬殑璁烘枃锛岀浜屼綅鐨勬枃鐚槸Satish鍦?009骞村彂琛ㄧ殑鍏充簬娑堣垂鑰呬富鍔ㄥ弬涓庝紒涓氬叡鍚岀敓浜с€佷环鍊煎叡鍒涜繘绋嬬殑瀹㈡埛鐜鐨勭爺绌讹紝绗笁浣嶇殑鏂囩尞鍒欐槸Zwass鍜孷ladimir鍦?010骞村彂琛ㄧ殑鍏充簬鍏卞悓鐢熶骇銆佸崗鍚屽垱閫犵殑鍒嗙被鐮旂┒銆傝€屽叾浠?绡囨枃鐚殑鐮旂┒涓婚闆嗕腑浜庢秷璐硅€呮潈鐩娿€佹秷璐硅€呭悓浼佷笟鍏崇郴銆佷环鍊煎叡鍒涚殑搴旂敤鏈哄埗銆佷簰鑱旂綉鐜涓嬬殑浠峰€煎叡鍒涙柟寮忕瓑涓婚锛屽弽鏄犱簡杩戝勾鏉ヤ环鍊煎叡鍒涢鍩熺殑鐮旂┒鐑偣鍙婅秼鍔裤€?/p>
2.1.3 鍏」鍩烘湰鍏冪礌鐮旂┒棰戞
鍦ㄥ203绡囨枃鐚繘琛岀殑缁熻鍒嗘瀽涓紝缁濆ぇ閮ㄥ垎鏂囩尞灏嗕环鍊煎叡鍒涚涓€缁村害瀹氫箟涓轰娇鐢ㄤ环鍊笺€佸悎浣滅敓浜э紝鍚屽綋鍓嶆秷璐硅€呬负涓績銆佹湇鍔′富瀵奸€昏緫銆佹秷璐硅€呯敓浜х瓑娴佽鐨勬蹇垫湁杈冮珮鐩稿叧鎬э紝鍏」鍩烘湰鍏冪礌鍏宠仈鎬у潎鏈変竴瀹氱爺绌跺熀纭€锛堣〃3锛夈€傛暣浣撴潵鐪嬶紝鍦ㄤ环鍊煎叡鍒涙蹇电殑鍏釜鍏抽敭缁勬垚鍏冪礌涓紝澶ч儴鍒嗘枃鐚兜鐩栦竴涓垨涓や釜鏂归潰锛屼袱椤瑰崰姣旇揪鍒?4.53%銆備緥濡傦細閽堝娑堣垂鑰呬綋楠岋紝鏉庢湞鏅栧皢娑堣垂鑰呭浜庡搧鐗屽拰鏈嶅姟鐨勪綋楠屽悓鍏惰涓哄叧鑱旇捣鏉ワ紝璇勪及浜嗘秷璐硅€呯殑鎰熷畼浣撻獙銆佹儏鎰熴€佹€濊€冿紙鏉庢湞鏅栵紝2014锛夈€傝€岀煶鑹抽湠鍜屽垬涓逛腹渚ч噸浜庣爺绌舵秷璐硅€呭悓浼佷笟闂寸殑瀹㈡埛鍏崇郴锛岄槓杩颁簡鍏抽敭淇℃伅鐨勫叡浜槸鍙屽悜鐨勶紙鐭宠壋闇烇紝鍒樹腹涓癸紝2014锛夈€侭ilgram绛夊鑰呭垯鐫€鐪间簬娑堣垂鑰呭拰浼佷笟闂寸殑浜掑姩鍏崇郴锛屾帰璁ㄤ簡娑堣垂鑰呰嚜韬煡璇嗚祫婧愬浜庝紒涓氱殑閲嶈鎬э紙Bilgram绛夛紝2011锛夈€傝€岀爺绌朵笁椤硅嚦鍏ㄩ儴鍏」鍏冪礌鐨勬枃鐚浉瀵硅緝灏戯紝鍗犳瘮浠呰揪35.47%锛屼竴瀹氱▼搴﹀弽鏄犱簡浠峰€煎叡鍒涚殑姒傚康浣撶郴灏氭湭鎴愬瀷鐨勭幇鐘躲€傚叾涓鑰呮潕闆风瓑閽堝鐭ヨ瘑鍏变韩銆佷氦浜掑強鍙備笌鍏崇郴銆佺敤鎴蜂娇鐢ㄤ綋楠屻€佷娇鐢ㄤ环鍊肩瓑鍐呭杩涜浜嗘帰绌禰16]锛孯anjan鍜孯ead鍏ㄩ潰绯荤粺鍦板畬鎴愪簡浠峰€煎叡鍒涚殑姒傚康鏋勬灦鍜屽悇鏋勬垚瀛愭蹇电殑娴嬬畻銆佹楠孾19]銆?/p>
鍏蜂綋鏉ョ湅锛屽湪鏀堕泦鐨勫叏閮ㄦ枃鐚暟鎹腑锛屽浠峰€煎叡鍒涚殑涓や釜瀛愮淮搴︽蹇电殑鐮旂┒锛屾槑纭畾涔変娇鐢ㄤ环鍊煎拰鍚堜綔鐢熶骇姒傚康锛屼笖娑电洊姣忎釜瀛愮淮搴﹁嚦灏戜袱椤圭粍鎴愬熀鏈厓绱犵殑鏂囩尞锛屽垎鍒湁28绡囧拰33绡囷紝鍗犳€绘暟鐨?3.79%鍜?6.26%锛堝浘2锛夈€傚湪鍏」鍩烘湰鍏冪礌涓紝浜掑姩鍙備笌鍗?9.56%锛屽弽鏄犱簡娑堣垂鑰呭弬涓庝紒涓氱敓浜ф椿鍔ㄣ€佸悓浼佷笟鐨勭敓浜с€佹湇鍔￠儴闂ㄨ繘琛屼簰鍔ㄧ殑閲嶈鎬с€傜浉瀵圭殑锛屽钩绛夊湪鏂囩尞涓嚭鐜扮殑娆℃暟鏈€灏戯紝鍗?9.21%锛堣〃4锛夈€備釜鎬у寲銆佺煡璇嗗叡浜€佹秷璐硅€呬綋楠屻€佸鎴峰叧绯讳綅鍒楃浜岃嚦鍥涗綅銆傝繖鍏鍏冪礌鐨勫嚭鐜伴娆℃暣浣撶浉杩戯紝浣跨敤浠峰€笺€佸悎浣滅敓浜т袱涓缁村害姒傚康鐨勬瀯寤鸿緝涓哄悎閫傘€?/p>
2.2 涓€鑷存€ф楠?/p>
鍦ㄥ缓绔嬩簡浠峰€煎叡鍒涚殑姒傚康妯″瀷涔嬪悗锛岄€氳繃瀵瑰叚椤瑰熀鏈瀯鎴愬厓绱犵殑瀹氶噺鍒嗘瀽鍙戠幇娑堣垂鑰呬綋楠屻€佷釜鎬у寲銆佸鎴峰叧绯汇€佺煡璇嗗叡浜€佸钩绛夈€佷簰鍔ㄥ弬涓庡熀鏈兜鐩栦环鍊煎叡鍒涚殑姒傚康鍐呮兜锛屼笖杩欏叚椤瑰厓绱犲湪鏂囩尞涓殑鐮旂┒娆℃暟姣旇緝鐩歌繎銆傚姝わ紝搴旇繘涓€姝ョ‘瀹氳繖鍏」鍩烘湰鍏冪礌閫夊彇鐨勫悎鐞嗘€с€備负閬垮厤鏌愰」鍩烘湰鍏冪礌鐨勬蹇佃寖鍥翠娇鐢ㄤ笉鎭板綋锛屼娇鐢ㄤ环鍊笺€佸悎浣滅敓浜ф蹇典腑杩囧鐨勫瓙瀹氫箟锛屾垨鑰呮蹇电殑缁村害鍒嗗壊杩囩粏锛屽唴瀹硅繃浜庣嫮闅橈紝鏈枃閫茶浜嗕竴鑷存€ф楠屻€傞噰鐢ㄩ獙璇並appa缁熻閲忕殑鏂瑰紡锛屽垽鏂互寰€澶氫綅鐮旂┒鑰呭浠峰€煎叡鍒涙蹇垫瀯鎴愮殑璁ゅ悓鎬с€?/p>
棣栧厛锛屽皢鍏」鍩烘湰鍏冪礌鐨勮鏁板€艰涓哄疄闄呮枃鐚粺璁＄殑棰戞暟鍧囧€?5锛屽垎鍒皢鍩烘湰鍏冪礌鐨勮鍚屼笌涓嶈鍚屽垽瀹氫负1銆?锛屾寜鍏釜鍏冪礌鍦ㄥ疄闄呮枃鐚腑鐨勭粺璁￠噺浣滀负璁￠噺棰戞暟銆備娇鐢ㄧ粺璁￠噺濡備笅锛屽叾涓璓0涓哄疄闄呮枃鐚粺璁′笌棰勪及鍒ゆ柇涓€鑷寸殑瑙傚療鍊奸鐜囷紝Pc涓哄疄闄呮枃鐚粺璁′笌棰勪及鍒ゆ柇涓€鑷寸殑鏈洪亣鎬ч鐜囥€?/p>
鍒╃敤SPSS杞欢璁＄畻寰楋紝Kappa=0.74锛屼竴鑷存€ф樉钁椼€傜敱姝わ紝缁忕粺璁℃楠岋紝涓夊眰姒傚康涓鍏」鍩烘湰鍏冪礌鐨勯€夊彇鏄悎鐞嗙殑锛屽洜姝や笉瀛樺湪姒傚康鐨勫亸棰囥€傚叚椤瑰熀鏈厓绱犲浠峰€煎叡鍒涙潵璇达紝鐮旂┒棰戞杈冮珮锛屽垎鍒唬琛ㄤ簡瀹為檯鐢熶骇銆佹湇鍔¤繃绋嬩腑浼佷笟鍚屾秷璐硅€呭悎浣滅殑蹇呭瑕佺礌锛屽弽鏄犲嚭鍦ㄥ綋鍓嶆秷璐硅€呭悓浼佷笟鍏卞悓鐢熶骇銆佸叡鍚屽垱閫犱娇鐢ㄤ环鍊肩殑鎯呭喌涓嬶紝閲嶈娑堣垂鑰呬綋楠岋紝灏嗘秷璐硅€呯殑璁捐鐞嗗康銆侀渶姹傝瀺鍏ュ埌瀹為檯浜у搧鐢熶骇銆佹湇鍔¤繃绋嬩腑锛屽皢浼佷笟淇℃伅涓庢秷璐硅€呭強鏃朵氦浜掞紝淇冭繘娑堣垂鑰呯殑鍙備笌搴︿簰鍔ㄦ€х瓑鍋氭硶鍜岀悊蹇礫35锛?8]銆?/p>
2.3 鏈€灏忎簩涔樻硶楠岃瘉
鍦ㄧ‘瀹氫簡鍏」鍩烘湰鍏冪礌鐨勫悎鐞嗘€у悗锛岃繘涓€姝ユ帰绌舵秷璐硅€呬綋楠屻€佷釜鎬у寲銆佸鎴峰叧绯汇€佺煡璇嗗叡浜€佸钩绛夈€佷簰鍔ㄥ弬涓庣殑鍑嗙‘瀹氫箟锛屽叚椤瑰厓绱犵殑鍩烘湰姒傚康鍙婂畾涔変富瑕佸弬鑰僐anjan鍜孯ead鐨勭悊璁烘瀯鏋禰34]銆傚簲鐢ㄥ鍏冪嚎鎬у洖褰掔殑鏂规硶鍒嗘瀽寤烘ā锛氶鍏堥€夊彇涓€椤瑰熀鏈厓绱犵殑鏂囩尞杩涜鏁寸悊锛屽垎鏋愬叾鐮旂┒缁撹鍚岃〃5鍚勯」姒傚康鍐呮兜鐨勫尮閰嶇▼搴︼紝寤虹珛浜旂偣閲忚〃锛圠ikert scale锛夛紝鍒嗕负鈥滃畬鍏ㄥ尮閰嶁€濄€佲€滃尮閰嶄袱涓互涓婂叧閿瘝鈥濄€佲€滃尮閰嶄袱涓叧閿瘝鈥濄€佲€滃尮閰嶄竴涓叧閿瘝鈥濄€佲€滃畬鍏ㄤ笉鍖归厤鈥濅簲涓瓑绾с€傝〃5鍐呮瘡涓€椤瑰熀鏈畾涔変綔涓鸿嚜鍙橀噺锛岃繘琛屽鍏冪嚎鎬у洖褰掓嫙鍚堬紝骞惰繍鐢ㄦ渶灏忎簩涔樻硶浼拌鍥炲綊鏂圭▼鍙傛暟锛屾瀯寤轰互涓嬫ā鍨嬶細
鍏朵腑锛?q琛ㄧず闅愬彉閲忥紝纬pq琛ㄧず鏄惧彉閲忕害鏉熺郴鏁帮紝蠂pq琛ㄧず鏄惧彉閲忥紝未q琛ㄧず鎵板姩椤瑰強璇樊銆傚綋姣忎釜瀹氫箟浣滀负鑷彉閲忓嚭鐜版椂锛屽叾浠栧畾涔変綔涓洪娴嬪彉閲忥紝璁＄畻姣忎釜鍥炲綊涓殑R2浠ュ垽鏂ā鍨嬫嫙鍚堟晥鏋溿€備负浜嗛伩鍏嶅閲嶅叡绾挎€у缁撴灉鐨勫奖鍝嶏紝鍚屾椂璁＄畻浜嗘柟宸啫鑳€鍥犲瓙VIF锛屽緱鍒拌〃5缁撴灉銆?/p>
閫氳繃缁熻鍒嗘瀽鍙緱锛屽垽瀹氱郴鏁拌寖鍥村湪0.5鑷?.8涔嬮棿锛屾嫙鍚堟晥鏋滆壇濂斤紝鏂瑰樊鑶ㄨ儉鍥犲瓙鑼冨洿鍦?鑷?.5浠ュ唴锛屽彈澶氶噸鍏辩嚎鎬у奖鍝嶈緝灏忥紝妯″瀷杈冨悎閫傘€傜敱姝ゅ彲楠岃瘉鍏」鍩烘湰鍏冪礌鐨勫悇椤瑰瓙瀹氫箟鍧囧悓浠峰€煎叡鍒涖€佹秷璐硅€呮弧鎰忓害鏈夎緝寮虹殑鐩稿叧鎬э紝鍏」鍩烘湰鍏冪礌鐨勫瓙瀹氫箟杈冨悎閫傘€?/p>
3 璁ㄨ
3.1 鐮旂┒璐＄尞鍙婂眬闄愭€?/p>
鏈枃閽堝浠峰€煎叡鍒涚殑姒傚康妯″瀷鍙婄爺绌剁幇鐘讹紝杩涜浜嗘枃鐚爺绌躲€傛敹闆?03绡囩浉鍏虫枃鐚紝鍒嗘瀽浜嗗叾鏁伴噺鍙樺寲瓒嬪娍銆侀鍩熷垎甯冦€侀珮琚紩鏂囩尞绛夈€傚湪Ranjan鍜孯ead鐮旂┒鐨勭悊璁烘鏋跺熀纭€涓奫19]锛岃繘涓€姝ュ畬鍠勪簡浠峰€煎叡鍒涚殑涓夊眰姒傚康妯″瀷銆傚浠峰€煎叡鍒涚殑绗竴涓缁村害锛氫娇鐢ㄤ环鍊笺€佸悎浣滅敓浜э紝鍏釜鍩烘湰缁勬垚鍏冪礌锛氭秷璐硅€呬綋楠屻€佷釜鎬у寲銆佸鎴峰叧绯汇€佺煡璇嗙殑鍏变韩銆佸钩绛夈€佷簰鍔ㄥ弬涓庤繘琛屼簡杩涗竴姝ョ殑鏂囩尞鏁寸悊褰掔撼锛屽苟杩涜浜嗕竴鑷存€ф楠岋紝鎺ㄦ柇姒傚康缁撴瀯鏄惁鍚堢悊涓旀棤浜ゅ弶銆傞噰鐢ㄥ鍏冪嚎鎬у洖褰掑鍏」鍩烘湰鍏冪礌杩涜浜嗙粺璁★紝璧嬩簣鍏」鍩烘湰鍏冪礌姒傚康鍐呮兜锛屾帓闄や簡澶氶噸鍏辩嚎鎬х殑褰卞搷銆?/p>
姝ゅ鏈枃杩涗竴姝ラ獙璇佷簡涓夊眰姒傚康妯″瀷鐨勫悎鐞嗘€с€備环鍊煎叡鍒涚殑娆＄骇姒傚康鈥滀娇鐢ㄤ环鍊尖€濄€佲€滃悎浣滅敓浜р€濋槓杩颁簡鍩烘湰姒傚康鍐呮牳锛屾秷璐硅€呬娇鐢ㄤ骇鍝佷骇鐢熶环鍊硷紝骞跺弬涓庝紒涓氱敓浜х鐞嗘椿鍔╗6]銆傛蹇电殑鍏」鍩烘湰鍏冪礌鍙婂叾鍐呮兜锛屼负浠峰€煎叡鍒涜繘琛屼簡杩涗竴姝ョ殑闃愰噴锛屽叾鍒嗗埆琛嶇敓鍑轰綋楠岃惀閿€銆佷釜鎬у寲瀹氬埗銆佸悎浣滃洖棣堛€佽嚜涓昏璁°€佷簰鍔ㄧ瓑钀ラ攢鏂瑰紡[23]銆傚叾璇︾粏鐨勫唴娑碉紙琛?锛変负浼佷笟鎻愪緵浜嗗熀鏈殑缁忚惀鎬濊矾锛氫互娑堣垂鑰呬负涓績锛屽厖鍒嗗彂鎸ユ秷璐硅€呯殑涓昏鑳藉姩鎬25]銆?/p>
鏈枃鐨勭爺绌朵篃瀛樺湪涓€瀹氱殑灞€闄愭€э紝棣栧厛锛屽湪瀵规枃鐚殑鏀堕泦涓婏紝鍙楀埌鏁版嵁搴撱€佹悳绱㈡柟寮忋€佸叧閿瘝绛夊瑙傚洜绱犵殑闄愬埗锛屾暟鎹噺涓嶆槸鐗瑰埆澶э紝鏂囩尞鐨勯鍩熻寖鍥淬€佸绉戠瓑鍙兘瀛樺湪鍋忛鐨勬儏鍐碉紝鍦ㄤ竴瀹氱▼搴︿笂褰卞搷浜嗙粺璁″垎鏋愮殑缁撴灉銆傚彟澶栵紝瀵逛笁灞傛蹇垫ā鍨嬬殑鍐呮兜鍒嗘瀽涓紝鍙兘浼氬瓨鍦ㄤ竴瀹氱殑閬楁紡锛屽浜庢枃鐚腑姒傚康鐨勫彇鑸嶃€佽 閲忓瓨鍦ㄤ釜浜哄亸濂斤紝姒傚康鐨勫畬鏁村唴娑佃繕浜熷緟浠婂悗鐨勭爺绌惰ˉ鍏呭拰瀹屽杽銆傜涓夛紝闅忕潃鐢靛瓙鍟嗗姟鐨勬棩鐩婂彂灞曞拰浜掕仈缃戝甫鏉ョ殑閲嶅ぇ褰卞搷锛屾湭鏉ヤ环鍊煎叡鍒涚殑姒傚康鍐呮兜搴斿綋涓庣數瀛愬晢鍔℃湁鏇村鐨勮瀺鍚堬紝鍙楃幇鏈夌爺绌舵垚鏋滆緝灏戠殑闄愬埗锛屾湰鏂囦腑鏈郴缁熷湴琛ュ厖姝ゆ柟闈㈢殑鍐呭銆?/p>
3.2 鏈潵鐮旂┒灞曟湜
浣滀负鍟嗕笟瀹炶返鍜屽鏈爺绌堕鍩熺殑鐑偣鐮旂┒闂锛屽浠峰€煎叡鍒涚殑姒傚康鐮旂┒鏄繀瑕佺殑銆佸厖婊″墠鏅殑锛屽叾灞曠ず浜嗘秷璐硅€呭悓浼佷笟涔嬮棿鐩镐簰鍚堜綔锛屽垱閫犱环鍊肩殑鏁翠釜杩囩▼锛屼负浼佷笟鐢熶骇銆佺鐞嗘彁渚涗簡鍊熼壌[2锛?1]銆傜劧鑰岋紝浠峰€煎叡鍒涙蹇电爺绌剁己涔忓畬鏁淬€佹垚鐔熺殑浣撶郴锛屽鏈晫瀵瑰叾姒傚康鍑嗙‘鍐呮兜鐨勪簤璁竴鐩村瓨鍦ㄣ€備袱绫荤悊璁鸿鐐癸細鍩轰簬娑堣垂鑰呮湇鍔′綋楠岀殑鐞嗚鍜屽熀浜庢湇鍔′富瀵奸€昏緫鐨勭悊璁轰篃瀛樻湁杈冨ぇ鐨勫垎姝7锛?0]銆?/p>
闅忕潃娑堣垂鑰呭彲閫夋嫨鐨勪骇鍝佸拰鏈嶅姟鑼冨洿鎵╁ぇ锛屾秷璐硅€呭湪鍟嗕笟娲诲姩涓殑涓诲姩鎬у拰璇濊鏉冩棩鐩婂寮篬1]銆備负浜嗗惛寮曟柊鐨勫鎴凤紝澧炲己鍘熸湁瀹㈡埛鐨勪娇鐢ㄨ€呯矘鎬э紝浼佷笟闇€瑕佽皟鏁翠紶缁熺殑绠＄悊绛栫暐銆傚噯纭妸鎻℃秷璐硅€呯殑蹇冪悊鍜岄渶姹傦紝鏄紒涓氶暱涔呭彂灞曠殑鍩烘湰鏉′欢[30]銆備紒涓氬悓娑堣垂鑰呯殑浠峰€煎叡鍒涳紝灏嗘秷璐硅€呯疆浜庝紒涓氬悓绛夐噸瑕佺殑鍦颁綅锛屾秷璐硅€呬互鑷韩闇€姹傚拰鍠滃ソ鎸囧浼佷笟鐨勭敓鐢㈠強绠＄悊娲诲姩锛屽湪涓€瀹氱▼搴︿笂鏀瑰杽浜嗘秷璐逛綋楠孾14锛?5]銆傚洜姝わ紝鏈潵瀵逛环鍊煎叡鍒涚殑鐮旂┒锛屽簲褰撹惤瀹炲湪娑堣垂鑰呴€昏緫涓婏紝涓斾互娑堣垂鑰呬负涓績锛屽姹傚叿浣撶殑鍏卞悓鐢熶骇鐨勬柟寮忎笌鏂规硶銆?/p>
棣栧厛锛屾湭鏉ュ浠峰€煎叡鍒涚殑鐮旂┒鍙互闆嗕腑浜庝环鍊煎叡鍒涘瓙缁村害姒傚康鍐呮兜鐨勮ˉ鍏咃紝缁撳悎褰撲粖鈥滀簰鑱旂綉+鈥濊繀閫熷彂灞曠殑鎬佸娍锛屽拰缁胯壊鍙戝睍銆佸缓璁剧敓鎬佹枃鏄庣殑瓒嬪娍锛屼负鍏」鍩烘湰鍏冪礌璧嬩簣鏇村鐨勫唴娑礫16]銆傜浜岋紝鐢变簬浠峰€煎叡鍒涚殑鐞嗗康鐨勪富浣撴槸娑堣垂鑰呬笌浼佷笟锛屾帓闄や紒涓氬湪鐢熶骇娲诲姩涓殑涓诲浣滅敤锛屽簲鎺㈢储鏇村娑堣垂鑰呭弬涓庡叡鍚岀敓浜х殑鏂瑰紡鍜屾満鍒禰7锛?0]銆傚湪鐜板疄鐨勫晢涓氭椿鍔ㄤ腑锛岄櫎浜嗘秷璐硅€呭垎浜秷璐逛綋楠屻€佽嚜涓昏璁°€佷釜鎬у寲瀹氬埗銆佸弬涓庝紒涓氬喅绛栧埗瀹氱瓑鏂瑰紡浠ュ锛岀粨鍚堟秷璐硅€呰涓恒€佸績鐞嗙壒鐐圭殑鍙樺寲锛岀爺绌舵洿鍔犲彲琛岀殑銆佸叿鏈夋洿楂樻姇鍏ヤ骇鍑烘瘮鐨勪环鍊煎叡鍒涙柟寮廩13锛?7]銆傜涓夛紝杩涗竴姝ユ帰绌朵环鍊煎叡鍒涗笌娑堣垂鑰呮弧鎰忓害鐨勫叧绯伙紝缁嗗垎鍏ぇ鍩烘湰鍏冪礌锛堟秷璐硅€呬綋楠屻€佷釜鎬у寲銆佷簰鍔ㄥ弬涓庣瓑锛夊悓娑堣垂鑰呮弧鎰忓害涔嬮棿鐨勭浉鍏虫€э紝浣滀负浠婂悗浼佷笟鎻愰珮娑堣垂鑰呮弧鎰忓害鐨勪緷鎹€?/p>
鍙傝€冩枃鐚細
[1] PAYNE A F锛?STORBACKA K锛?FROW P. Managing the co-creation of value[J]. Journal of the Academy of Marketing Science锛?2008锛?36锛?锛夛細 83-96.
[2] IMMonEN A锛?OVASKA E锛?KALAOJA J锛?et al. A service requirements engineering method for a digital service ecosystem[J]. Service Oriented Computing and Applications锛?016锛?0锛?锛夛細 151-172.
[3] MOHR J J锛?SARIN S. Drucker's insights on market orientation and innovation锛?implications for emerging areas in high-technology marketing[J]. Journal of the Academy of Marketing Science锛?2008锛?37锛?锛夛細 85.
[4] TUNG W F锛?YUAN S T锛?WU Y C锛?et al. Collaborative service system design for music content creation[J]. Information Systems Frontiers锛?2014锛?16锛?锛夛細 291-302.
[5] BOEHMANN T锛?LEIMEISTER J M锛?MOESLEIN K. Service systems engineering a field for future information systems research[J]. Business & Information Systems Engineering锛?2014锛?6锛?锛夛細 73-79.
[6] VARGO S L锛?LUSCH R F. Service-dominant logic锛?continuing the evolution[J]. Journal of the Academy of Marketing Science锛?2008锛?36锛?锛夛細 1-10.
[7] 姝︽枃鐝嶏紝闄冲惎鏉?浠峰€煎叡鍒涚悊璁哄舰鎴愯矾寰勬帰鏋愪笌鏈潵鐮旂┒灞曟湜[J].澶栧浗缁忔祹涓庣鐞嗭紝 2012锛?34锛?锛夛細 66-74.
[8] PrahaladC K锛?Ramaswamy V. Co-opting customer competence[J]. Harvard Business Review锛?2000锛?78锛?锛夛細 79-87.
[9] KuppelwieserV G锛?Simpson M C锛?Chiummo G. 1 + 1 does not always equal value creation锛?The case of YouTube[J]. Marketing Letters锛?2013锛?24锛?锛夛細 311-321.
[10]WellsR A锛?Gallarza M G锛?Andreu L锛?Calero R. Application of Service Dominant Logic to the medical device industry[J]. International Review on Public and Nonprofit Marketing锛?2015锛?12锛?锛夛細 207-235.
[11]LEMKE F锛?CLARK M锛?WILSON H. Customer experience quality锛?an exploration in business and consumer contexts using repertory grid technique[J]. Journal of the Academy of Marketing Science锛?2011锛?39锛?锛夛細 846-869.
[12]WANG J锛?LAI J Y锛?HSIAO L C. Value network analysis for complex service systems锛?a case study on Taiwan's Mobile application services[J]. Service Business锛?2015锛?9锛?锛夛細 381-407.
[13]Akaka M A andVargo S L. Technology as an operant resource in service 锛坋co锛塻ystems[J]. Information Systems and e-Business Management锛?2014锛?12锛?锛夛細 367-384.
[14]绠″┓濠?椤惧鑳藉姏瀵归【瀹㈠弬涓庝环鍊煎叡鍒涚殑褰卞搷鐮旂┒[J].甯傚満鐮旂┒锛?2015锛?锛夛細 5-8.
[15]ZHOU Feng锛?JI Yang-jian锛?JIAO R J. Affective and cognitive design for mass personalization锛?status and prospect[J]. Journal of Intelligent Manufacturing锛?2013锛?24锛?锛夛細 1047-1069.
[16]鏉庨浄锛岀畝鍏嗘潈锛屽紶椴佽壋.鏈嶅姟涓诲閫昏緫浜х敓鍘熷洜锛屾牳蹇冭鐐规帰鏋愪笌鏈潵鐮旂┒灞曟湜[J].澶栧浗缁忔祹涓庣鐞嗭紝2013锛?35锛?锛夛細 2-12.
[17]NEUHOFER B锛?BUHALIS D锛?LADKIN A. Smart technologies for personalized experiences锛?a case study in the hospitality domain[J]. Electronic Markets锛?2015锛?25锛?锛夛細 243-254.
[18]COSS?O SILVA F J锛?REVILLA CAMACHO M A锛?VEGA V?ZQUEZ M. Heterogeneity of customers of personal image services锛?a segmentation based on value co-creation[J]. International Entrepreneurship and Management Journal锛?2013锛?9锛?锛夛細 619-630.
[19]RANJAN K R锛?READ S. Value co-creation锛?concept and measurement[J]. Journal of the Academy of Marketing Science锛?2016锛?44锛?锛夛細 290-315.
[20]CAMPBELL C S锛?MAGLIO P P锛?DAVIS M M. From self-service to super-service锛?a resource mapping framework for co-creating value by shifting the boundary between provider and customer[J]. Information Systems and e-Business Management锛?2011锛?9锛?锛夛細 173-191.
[21]Cova B锛?Dalli D锛?Zwick D. Critical perspectives on consumers' role as 'producers'锛?broadening the debate on value cocreationinmarketingprocesses[J]. MarketingTheory锛?2011锛?11锛?锛夛細 231-241.
[22]HILLEBRAND B锛?DRIESSEN P H锛?KOLL O. Stakeholder marketing锛?theoretical foundations and required capabilities[J]. Journal of the Academy of Marketing Science锛?2015锛?43锛?锛夛細 411-428.
[23]PAREDES M R锛?BARRUTIA J M锛?ECHEBARRIA C. Resources for value co-creation in e-commerce锛?a review[J]. Electronic Commerce Research锛?2014锛?14锛?锛夛細 111-136.
[24]LiuG. Ko W W.an integrated model of cause-related marketing strategy development[J]. AMS Review锛?2014锛?4锛?锛夛細 78-95.
[25]GUMMESSON E锛?MELE C. Marketing as value co-creation through network interaction and resource integration[J]. Journal of Business Market Management锛?2010锛?4锛?锛夛細 181-198.
[26]BILGRAM V锛?BARTL M锛?BIEL S. Getting closer to the consumer -how nivea Co-Creates new products[J]. Marketing Review St. Gallen锛?2011锛?28锛?锛夛細 34-40.
[27]寮靛┃锛岄倱鍗? 鍝佺墝浠峰€煎叡鍒涚殑鍏抽敭缁村害鍙婂叾瀵归【瀹㈣鐭ヤ笌鍝佺墝缁╂晥鐨勫奖鍝嶏細浜т笟鏈嶅姟鎯呭鐨勫疄璇佺爺绌禰J]. 鍗楀紑绠＄悊璇勮锛?2013锛?6锛?锛夛紝 186-115.
[28]鐜嬫柊鏂帮紝娼樻椽娑?绀句細缃戠粶鐜涓嬬殑浣撻獙浠峰€煎叡鍒涳細娑堣垂浣撻獙鐮旂┒鏈€鏂板姩鎬乕J]澶栧浗缁忔祹涓庣鐞嗭紝2011锛?33锛?锛夛細 17-24.
[29]鏉ㄥ潳锛岄珮閼紝鏉ㄦ捣榫?鍏叡鏈嶅姟浠峰€煎叡鍒涙蹇典笌鏈夋晥瀹炴柦[J].绠＄悊瑙傚療锛?2014锛?528锛?117-121.
[30]Baumann J锛孧eunier-FitzHugh K L.Making value co-creation a reality-exploring the co-creative value processes in customer-salesperson interaction[J]. Journal of Marketing Managing锛?2015锛?31锛?-4锛夛細289-316.
锛堢紪杈戯細榫欒搲锛?
